Award-Winning, Upper Boutique Winery
2,700 Wine Subscriptions

24 years in the business from the same location.

State of the Art Winemaking Facility
Ready for 2X Case Production

Complete with all equipment and inventory including destemmer, tanks,
pumps, hoses, fittings, fermentation tanks, chiller, wine press, and forklift.

Ocean-themed Tasting Room & Event Venue with Mezzanine & Office Space
Located A Block from the Ocean

Prime Avila Beach corner retail with 1,972 SF tasting room and 840 SF office space.
$400,000 in wine inventory, all assets, POS equipment, inventory and merchandise.

Highest Honors at North America's Largest Wine Competition Every Year Since 2010

San Francisco Chronicle Wine Competition has 950 wineries and 5,500 wine entries, and year after year Alapay wines earn some of the most prestigious awards, including Cinsault, Valdiguie, Barbera, Cabernet Franc, Petit Verdot and Zinfandel.

2025 Awards
2023 12:01 Any Time After Noon!
Silver
2023 Valdiguie
Best of Class
2023 Rebekah (Paso Robles)
Double Gold
2023 Chardonnay (Central Coast)
Double Gold
2023 Pinot Blanc (Santa Maria Valley)
Gold
2023 French Camp Vineyard (Paso Robles)
Gold
2023 French Camp Vineyard (Paso Robles)
Silver
2020 GSM (Santa Barbara County)
Silver
2021 Dry Riesling (Santa Barbara County)
Bronze
2024 Sauvignon Blanc (Santa Barbara County)
Gold
2024 Late Harvest (Paso Robles
Gold
2024 Awards
2021 Cinsault (Santa Barbara County)
Double Gold
2022 Late Harvest Moscato (Central Coast)
Double Gold
2022 Sauvignon Blanc (Santa Barbara County)
Gold
2021 Chardonnay (Central Coast)
Gold
2022 Beachtown Blush (Central Coast)
Gold
2019 Cabernet Sauvignon (Paso Robles)
Gold
NV Port (Paso Robles)
Gold
2021 Pinot Noir (Santa Lucia Highlands)
Silver
2021 French Camp Vineyard (Paso Robles)
Silver
2021 Mourvedre (Paso Robles)
Silver
2021 Tannat (Paso Robles)
Silver
2021 Tempranillo (Paso Robles)
Silver
2023 Awards
2021 Late Harvest Moscato (Central Coast)
Best of Class
2020 Cabernet Franc (San Luis Obispo County)
Double Gold
2020 Petite Sirah (Paso Robles)
Double Gold
2020 Lagrein (Paso Robles)
Gold
2020 Barbera (San Luis Obispo County)
Gold
2020 Tannat (Paso Robles)
Gold
2020 Cinsault 12:01 (Santa Barbara County)
Silver
2020 Chardonnay (Central Coast)
Silver
2020 Pinot Noir (Sta. Rita Hills)
Silver
2020 Rebekah (San Luis Obispo County)
Silver
2017 Zinfandel (San Luis Obispo County)
Silver

Long-Term, Premium Supplier Contracts 
Mean Lower Risk

Grapes cultivated from 10 premium  40 to 400-acre vineyards from Santa Ynez to Monterey County

Approachable Wines.
Very Approachable Winemaking Events

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100% Equity Opportunity

Purchase includes 100% of the inventory, brand, and revenue

                                  Alapay Opportunity Highlights 

Annual Sales

$1,800,000

EBITDA (2-year avg)

$641,008

Wine Subscriptions

2,700 

Business Model

99% DTC 

Years in Operation

24

Wine Awards

Gold, Double Gold, Best in Class, Sweepstakes at San Francisco Chronicle Wine Club Competition + numerous others.

Prime Commercial Building a Block from the Ocean

Established. Upward trending. Growth Opportunities. Ready to Scale.

Established 4-year Business

Alapay Cellars was founded in 2001 and continues its successful operation in Avila Beach, California.

Upward Trending Growth

Annual revnue is approaching the $2M mark. Events are selling out and additional ones are being added to the calendar.

Customizable & Scalable

Business is highly scalable and current licensing supports the addition of two tasting rooms.  Wine production capacity can support doubling the capacity with no new capital expenditures.

Highly visible, award-winning wine brand.

2025 recipient of 10 prestigious awards at San Francisco Chronicle Wine Club Competition, including Gold, Double Gold, Best in Class and 3 Silver.

The heavy lifting is done — now it’s your turn to soar.

Alapay Cellars has been thoughtfully built from the ground up, with infrastructure, systems and branding fully established.
Relocate Santa Maria Winery - add Tasting Room

Presently, the separate wine making facility does not have a tasting room alongside.  As the wine making facility is leased, there is immediate flexibility to move to a retail space with secondary tasting room to duplicate the revenues
of Avila Beach.  

Build Out High End Brand

Our 2014 Ultra Reserve Zinfandel was well-received and one example of how our patrons and wine club members embrace higher end wines.

Addition of Wholesale Tier / Trademark Expansion of 12:01 Anytime after Noon

Alapay's success has been 99% Direct to Consumer.  Imagine the revenue of their award-winning wines in restaurants, wine outlets, hotels, bars and stores.  The 12:01 Anytime after Noon Santa Barbara Consult and Dry Rose' Beach Blush could be targeted for large distribution.

San Francisco Chronicle Wine Competition Awards

San Francisco Chronicle Wine Competition is the largest wine judging in North America, and in 2025 alone, it received 5,500 wine submissions from 950 wineries.  For two decades, Alapay Cellars wines have continually picked up some of most prestigious awards year after year at this competition and many others.  Complete list available from Broker, but here's a sampling:

2025 Awards at the San Francisco Chronicle Wine Competition

2023 12:01 Any Time After Noon! (Santa Barbara County) - $39.00
Award: Silver

2023 Valdiguie (San Luis Obispo County) - $39.00
Award: Best of Class

2023 Rebekah (Paso Robles) - $75.00
Award: Double Gold

2023 Chardonnay (Central Coast) - $42.00
Award: Double Gold

2023 Pinot Blanc (Santa Maria Valley) - $42.00
Award: Gold

2023 French Camp Vineyard (Paso Robles) - $39.00
Award: Gold

2023 French Camp Vineyard (Paso Robles) - $49.00
Award: Silver

2020 GSM (Santa Barbara County) - $49.00
Award: Silver

2021 Dry Riesling (Santa Barbara County) - $39.00
Award: Bronze

2024 Sauvignon Blanc (Santa Barbara County) - $39.00
Award: Gold

2024 Late Harvest (Paso Robles) - $39.00
Award: Gold

2024 Awards at the San Francisco Chronicle Wine Competition

2021 Cinsault (Santa Barbara County) - $38.00
Award: Double Gold

2022 Late Harvest Moscato (Central Coast) - $39.00
Award: Double Gold

2022 Sauvignon Blanc (Santa Barbara County) - $39.00
Award: Gold

2021 Chardonnay (Central Coast) - $42.00
Award: Gold

2022 Beachtown Blush (Central Coast) - $34.00
Award: Gold

2019 Cabernet Sauvignon (Paso Robles) - $42.00
Award: Gold

NV Port (Paso Robles) - $39.00
Award: Gold

2021 Pinot Noir (Santa Lucia Highlands) - $48.00
Award: Silver

2021 French Camp Vineyard (Paso Robles) - $48.00
Award: Silver

2021 Mourvedre (Paso Robles) - $42.00
Award: Silver

2021 French Camp Vineyard (Paso Robles) - $42.00
Award: Silver

2021 Tannat (Paso Robles) - $48.00
Award: Silver

2021 Tempranillo (Paso Robles) - $42.00
Award: Silver

2023 Awards at the San Francisco Chronicle Wine Competition

2021 Late Harvest Moscato (Central Coast) - $38.00
Award: Best of Class

2020 Cabernet Franc (San Luis Obispo County) - $39.00
Award: Double Gold

2020 Petite Sirah (Paso Robles) - $44.00
Award: Double Gold

2020 Lagrein (Paso Robles) - $39.00
Award: Gold

2020 Barbera (San Luis Obispo County) - $39.00
Award: Gold

2020 Tannat (Paso Robles) - $44.00
Award: Gold

2020 Cinsault 12:01 (Santa Barbara County) - $36.00
Award: Silver

2020 Chardonnay (Central Coast) - $39.00
Award: Silver

2020 Pinot Noir (Sta. Rita Hills) - $48.00
Award: Silver

2020 Rebekah (San Luis Obispo County) - $60.00
Award: Silver

2017 Zinfandel (San Luis Obispo County) - $44.00
Award: Silver

2022 Awards at the San Francisco Chronicle Wine Competition

2019 Malbec (Santa Barbara County) - $42.00
Award: Bronze

2019 Tannat (Paso Robles) - $42.00
Award: Double Gold

2019 Grenache (San Luis Obispo County) - $39.00
Award: Double Gold

2020 Muscat Canelli (Central Coast) - $36.00
Award: Double Gold

Zinfandel Port (Paso Robles) - $38.00
Award: Gold

2017 Rebekah Cabernet Sauvignon (San Luis Obispo County) - $75.00
Award: Gold

2019 Pinot Noir (Sta. Rita Hills) - $48.00
Award: Gold

2019 Chardonnay (Central Coast) - $38.00
Award: Gold

2019 12:01 Any Time After Noon! Cinsault (Santa Barbara County) - $36.00
Award: Gold

2019 Renee (San Luis Obispo County) - $39.00
Award: Silver

2019 Barbera (San Luis Obispo County) - $39.00
Award: Silver

2021 Awards at the San Francisco Chronicle Wine Competition

2019 Malbec (Santa Barbara County) - $42.00
Award: Bronze

2019 Tannat (Paso Robles) - $42.00
Award: Double Gold

2019 Grenache (San Luis Obispo County) - $39.00
Award: Double Gold

2020 Muscat Canelli (Central Coast) - $36.00
Award: Double Gold

Zinfandel Port (Paso Robles) - $38.00
Award: Gold

2017 Rebekah Cabernet Sauvignon (San Luis Obispo County) - $75.00
Award: Gold

2019 Pinot Noir (Sta. Rita Hills) - $48.00
Award: Gold

2019 Chardonnay (Central Coast) - $38.00
Award: Gold

2019 12:01 Any Time After Noon! Cinsault (Santa Barbara County) - $36.00
Award: Gold

2019 Renee (San Luis Obispo County) - $39.00
Award: Silver

2019 Barbera (San Luis Obispo County) - $39.00
Award: Silver

2020 Awards at the San Francisco Chronicle Wine Competition

2018 Lagrein (Paso Robles) - $38.00
Award: Silver
2018 1201 Cinsault (Santa Barbara County) - $36.00
Award: Silver
2018 Cabernet Franc (Paso Robles) - $38.00
Award: Bronze
2018 Alatre' (Central Coast) - $38.00
Award: Silver
2016 Rebekah (San Luis Obispo County) - $60.00
Award: Double Gold
2018 Mourvedre (Paso Robles) - $38.00
Award: Gold
2018 Muscat Canelli (Paso Robles) - $34.00
Award: Bronze
2018 Petite Sirah (Adelaida District) - $42.00
Award: Silver
2018 Pinot Noir (Santa Maria Valley) - $42.00
Award: Gold
NV Port (Paso Robles) - $38.00
Award: Bronze

Customers love the wine, atmosphere and vibe

We visit the area annually and always make time for Alapay and love the live music, charcuterie board and all of their wines.  This time our server was Jennifer.  Her knowledge of the wines was informative and her timing between pours was good.  We were very comfortable and the atmosphere was enjoyable.  This is one of our favorite places.  Our favorite is the Rebekah Cab.  Unbelievable great taste.

— Doug H, Local Guide (via Google)

This place has great wine.  They make you feel like you are a valued customer and it's clear that it's a goal of theirs to just make and sell great wines. A very welcome change from most other wineries around here.  The waitress offers us many other wines that weren't on the tasting menu so that we could see if we liked them and made us feel welcomed.  I would highly recommend this place if you want some good wine and a good experience.

— Jamie R., Local Guide (via Google)

We have been there close to a dozen times and it's always been a great experience. It's a small tasting room and it can get busy but you will find that a little patience will pay big rewards.
Of course the best part is their wines! We are big red fans but we even like their whites. Like us, you'll probably be tempted to join their wine club. They always ship their best ones!

— Burke, Local Guide (via Google)

For More Information, Contact Listing Broker 
Brent Humpherys, Broker
Humpherys Homes & Estates, a California Corporation
CA Dept. of Real Estate License 01313810